Keyword research aims to find the best keywords to target for a website.
The keywords need to:-
- Be relevant for the website.
- Provide an acceptable monthly search volume.
- Be within reach for the targeting webpage: The keyword difficulty for the keywords must not be too high for the webpage.
Google Keyword Planner with Total Page Authority Data
Combining Data from these two sources provides us with the information we need as demonstrated for a new business website offering resources for the care of the elderly to the south of London.
Target the best keywords for your website
Let us provide you with a combined keyword difficulty screen with monthly search volumes for 10 keywords – £22
TPA – Total Page Authority is the average Page and Domain Authorities of the webpages on the top page of Google results for the keyword. We believe that it is the best screening test for keyword difficulty. The results are colour coded. Respite care may have a desireable search volume of 5,400 searches per month but the keyword difficulty is in the Red Zone at 98. Small business cannot successfully compete for top page positioning for Red Zone keywords. ‘Respite Care Kent’ has a TPA of 51 (Cream Zone) and would be relatively easy to achieve good ranking on Google. This keyword has 20 searches per month according to the Google Keyword Planner. People searching for location related keywords are looking for providers.
‘home care London’ has a good average monthly search volume (110) and the keyword difficulty is moderate at 63. A combination of good on-page optimisation and quality link power building would provide a good chance of top page positioning on Google.
Data provided by the Google Keyword Planner and Keyword SEO Pro can be highlighted and transferred into an Excel Worksheet.
Google Keyword Planner
The Google Keyword Planner provides monthly search volumes and offers keyword suggestions.
Keyword difficulty depends more on the incoming links than webpage content.
A business website wishes to offer care of the elderly. The Keyword Planner shows:
The Keyword Difficulty for these keywords was assessed with Keyword SEO Pro: